#ActsOfRandomKindness

The ARK Initiative aimed to develop a widespread culture of sharing and giving, and to change our national conversation regarding charity, compassion and common benevolence. The initiative aimed to get all persons:

1. To engage in Acts of Random Kindness for a stranger.

2. To share these experiences, and any acts of random kindness on social media via Facebook and Instagram using our hashtag #ActsofRandomKindness

World Kindness Day

Globally, World Kindness Day is observed on November 13 each year and it is KIND’s goal for the
organisation to become synonymous with World Kindness Day and vice versa. For KIND, it is a period to encourage others to be kind, not only to relatives and friends, but more so, to do an act of random kindness for a total stranger, to be kind to themselves, friends, family, neighbours, pets and
the environment.

End Period Poverty

In 2019, KIND was proudly selected by Procter & Gamble/AMCO, through their advertising agency, Lonsdale, Saatchi & Saatchi—as one of the official distribution partners for the End Period Poverty campaign.

Since then, KIND has helped distribute over 200,000 Always sanitary napkins to communities across Trinidad and Tobago, ensuring that thousands of girls and young women have access to the essential products they need to manage their periods with dignity.

This partnership reflects our ongoing commitment to supporting children and youth, especially in areas where access to basic hygiene products remains a challenge.